The AFFA’s – The Fashion Film Night of Nights

Last week might have been all about the AACTA’s but this week everyone’s eyes were on Melbourne for the AFFA’s the Australian Fashion Film Awards. Filmmakers, fashionistas and a who’s who of fashion and film descended on ACMI to celebrate Australian and international fashion film.

Australian Fashion Film Awards- This Magnificent LifeNo longer a novelty, fashion film has evolved ever since fashion photographer Erwin Blumenfeld’s trailblazing Beauty in Motion. Films made for Proenza Schouler and Kenzo set the bar high and it was Aussie Hollywood director Baz Luhrmann who ran with the concept to create Chanel’s No5; starring our Nic the world’s most expensive commercial is an irresistible mix of star power and fashion.

Australian Fashion Film Awards This Magnificent LifeSome luxury fashion brands were pulled kicking and screaming into the 21st century ignoring the value of the internet to sell product. Now while many continue to advertise in the glossies, they also understand the the value of creative shareable content. Incorporating a big name allows many fashion films to reach outside the traditional fan base.

Australian Fashion Film Awards This Magnificent LifeThe Australian Fashion Film Awards shine the spotlight on Australian video/film makers, designers and brands. The awards showcase the work of some of the country’s finest independent filmmakers. Last year’s winners include Catherine Martin and Baz Luhrmann for Chanel’s unforgettable The One That I Want.

Australian Fashion Film Awards This Magnificent LifeFounder of AFFA, Anastasia Fai says, “AFFA aims to build a profile for creatives in the film industry, both nationally and globally. The profuse response we have received from fellow creatives and industry guests proves that fashion film is ever evolving and is only getting bigger. Our international jury members including Marion Hume, mega-blogger Negin Mirsalehi and Victoria’s Secret creative director Michael Goldberg had a difficult task of selecting the winners.”

2016’s big winners included Ariel Kleiman for Direction of the Paspaley film, Behind the Lens and Radge Ratasphong for Sass and Bide’s Amante Amore.  http://affawards.org/

 

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Liz Bond

Liz Bond comes from a PR background and loves fine wine, great food and rewarding travel – all the magnificent things in life. She prides herself in an innate ability to meet famous celebrities at baggage carousels.

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