In 2005, Aussie Farmers Direct was launched off the back of a great idea and good intentions. The mission was clear: to provide families with the best Australian produce, delivered faster and fresher with free home delivery.
In those early days, it was one van, 100 litres of milk and lots of determination. The results were obvious from the start, with consumers spending less time at one of the big two supermarkets, all while supporting local farmers and producers. Today, Aussie Farmers Direct sells 170 Australian products, and 200 ‘milkos’ deliver in every mainland city to over 150,000 customers.
Aussie Farmers Direct does even more for local communities through the Aussie Farmers Foundation, established in 2010 to provide stronger support to our nation’s farmers. These farming communities often lack adequate health services and suffer higher youth unemployment, with little or no access to mental health services. The Foundation has identified a number of worthy initiatives to support Aussie rural communities, and by harnessing Australians’ generosity, has granted more than $800,000 to a wide range of programs.
The plight of our country’s dairy farmers has regularly featured in the news over the last few years. Between natural disasters and the supermarket squeeze on the price of milk, dairy farmers are doing it tough every year.
Aussie Farmers Direct helps support the industry by sourcing the freshest cheese, milk, yoghurt, butter and cream directly from small, Australian family farms. Their range of cheeses extends from the everyday staples, like cheddar for melting and tasty cheese slices for school lunchboxes, to rich King Island Double Brie, essential for the party cheese plate. A range of organic products including milk, butter and yoghurt are also now available.
Meal planning is made easy, too. For meat-free Mondays, there is a huge selection of cheeses to choose from, including the creamiest Yarra Valley Goat’s Cheese and Persian Feta. Taco Tuesday is even better with Aussie Farmers Direct Shredded Tasty, and for pasta you can’t go past Alba Valley Parmesan – grated or wedge. Some of their other delicious cheese brands include King Island, Mersey Valley, and South Cape.
For more inspiration, you can also dip into TV’s Everyday Gourmet aka Justine Schofield’s recipes on the Aussie Farmers Direct site. Her delicious Sicilian Donuts stuffed with coffee ricotta are best made with Alba Fresh Ricotta Cheese. Recipes in the Cookbook include Cheese and Fig tartlets, made easily with a quality Australian blue like Milawa Blue cheese.
When it comes to meat, Aussie Farmers Direct sells only Australia’s best, including Cape Grim Beef, Bannockburn Free Range Chicken and seafood fished on trawlers that operate out of Sydney and Port Lincoln.
For those who are time-poor and watching their weight, there are WW fresh boxes designed by Weight Watchers’ nutrition experts – with all the calorie counting and planning already done. There are 18 different selections for your weekly fruit and veg box, too.
Australians shop with Aussie Farmers Direct to get the finest fresh food, support local producers, and because they are generally concerned with the big supermarkets’ disregard for farmers and their families’ needs. It just goes to show that Aussies do still believe in giving everyone a fair go.
This post was sponsored by Aussie Farmers Direct.